Keep in mind, again, that this list is totally subjective. Next up, here’s my list of the top companies. I think you could draw the line right after Omari MC – everything to the left of that was relatively affordable, and everything on the right of that probably wasn’t worth the spend (although as I’ll explain below, I think that because of the model they use, Groover and SoundCampaign actually have a pretty high upside).Īll right, you’ve seen the data. You could have an incredibly low Cost Per Stream, but if it’s due to bots, it would actually be a negative thing.īut the chart does let you see which campaigns were inefficient. Here’s a view that’s maybe even more helpful:Īs I’ll get into shortly, even Cost Per Stream doesn’t tell the full story, because that number doesn’t take into account how relevant the streams are. You can kind of get a sense for the campaigns that really worked and the ones that really didn’t, and you can certainly see how they stack up in terms of gross cost. Let’s take a look at the same graph without the outlier of the Playlist-Promotion campaign. 188), the two campaigns look like they share the same dot. So even though Omari MC generated ten times as many streams as SoundCampaign (1,246 vs. If you want to check it out for yourself in its natural state, here’s the link to view it in a new tab.) Semi-important: I’ve put together a glossary of terms to make sure you take the right meaning from that spreadsheet.Ĭlick here to read it (worthwhile if you want to dig into the data and actually understand what it means).Īnd once you’ve done that, let’s paint a couple of pictures with the data.Īdmittedly, Playlist-Promotion’s 62,000-stream campaign (which I don’t view quite as favorably as you might think) kind of warps how the data appears the first gridline on the Y-axis is at 25,000 streams, and no other company even came close to that mark. That first column is frozen in the sheet itself, and there are some comments that aren’t showing, too. (And sorry… I couldn’t find a prettier way to embed the Google Sheet. With that said, you can scroll through the spreadsheet below to see all of the numbers. My goal here is to show the bigger picture, not necessarily to say which company is best on the basis of one campaign. So don’t pay too much mind to minor variances. I’m not a data scientist or a doctor, and this isn’t an academic study where everything was perfectly controlled – kind of the opposite, actually. Spotify promotion services by the numbersįirst up, here’s the data from each campaign that I ran.Īn important note to keep in mind as you review these numbers is that each promotion ran with a different song from a different artist. If you’re thinking, “Yeah, this is starting to feel like a long-winded recipe blog post and I really just came here to pick a company that won’t scam me, not to read your life story,” then feel free to click a link above and skip to the part you’re most interested in.īut if you want to know my life story (and “life story” is just code for “things I’ve learned from running 15 campaigns,” not necessarily everything that’s happened to me since 1992), then thank you – and keep reading. Interesting things I’ve learned from running dozens of campaigns.How these promotion services actually work (there are a few different models, and they impact what you should expect from your results).The place for Spotify playlisting (versus other forms of promotion).My list of the top Spotify promotion companies.A data-driven look at how all 15 campaigns went (with charts I struggled hard to make in Canva).(You can click any of these links to jump to the corresponding topic.) I don’t usually provide a table of contents for my posts, but this one is long enough that some sort of outline is needed. Over the rest of this post, I’m going to unpack everything I learned. It was complete with some interesting ups and some pretty sad downs (yes, sadly, a couple of companies I tried were total scams). I’m not going to lie – testing this many Spotify promotion services was a wild ride. Also, heads-up that many of the links up there are affiliate links, which means that if you do click one of them and try a campaign, I’ll get a small commission. Feel free to click through and check all of these services out for yourself. That said, the list is pretty subjective my ninth-ranked company could’ve been the first-ranked company, and so on. While results will vary, I’d consider each company above to be legit. Based on those campaigns, here are my top services:Įach of the companies up there provided streams from real people, not bots. Looking to try Spotify promotion and not sure which services are worth it? I personally tried 15 companies to see which ones got real results.
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